In a world where anyone can build almost anything, incredibly fast with AI, the real question becomes: what should we build?
My work sits at that intersection: identifying the right opportunities, shaping new product ideas, and bringing them to life. I’m a hands-on product design and innovation leader focused on early-stage discovery, 0–1 products, and emerging technologies.I currently lead design and innovation at Omada Health. Previously, I led product design at Hedra, a generative AI startup, where I built interfaces for frontier AI models and agents. Before that, I was an Executive Design Director at IDEO, leading multi-disciplinary teams to create breakthrough products and services for global brands including IKEA, Ford, Meta, Google, and Samsung. Earlier in my career, I designed mobility experiences at BMW, developed new music creation tools at ROLI, explored interaction paradigms at the MIT Media Lab, and helped shape future-facing brands at Native Design.
My work has resulted in multiple UK and US patents in interaction design and has been recognized by Core77, iF Design Award, Innovation by Design, CES Innovation Awards, and others. I hold an MA in Design Interactions from the Royal College of Art.
Outside of work, I recharge through outdoor pursuits including surfing, kite surfing, biking, hiking, and climbing.
Clients i’ve worked with