The HMI is an important part of the mobility concept and the ground-breaking in-car user experience. I worked as an interaction and user experience designer from the conception to production of BMW i3 and i8. Being involved in this project over the course of three years allowed me to get unique insights into the entire product development process.
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BMWi is a new venture of the Munich based car manufacturer into producing highly innovative and sustainable premium quality electric vehicles. The ConnectedDrive services are a vital part of this concept, linking these components together seamlessly and thus enabling an intelligent, comprehensive and sustainable mobility experience.