Designing the future is easy.

Creative design leader with 20+ years experience from design vision and inception all the way to mass-market impact. Working both in-house and as a consultant for Fortune 500 companies across a wide variety of industries including consumer products, mobility, and health care. Passionate about the relationships between people, technology, and culture.

Currently, working as a Senior Director at IDEO in San Francisco. Past engagements include strategic design work for Native Design, future mobility in-car HMI concepts for BMW R&D and new product development for ROLI. In the past i have worked as a IX/UX Designer for BMW Group and i was a research assistant at the Tangible Media Group / MIT Media Lab.

Recent accolades include honors at FastCo Innovation by DesignCore77 Award,  IF Design Award and IxD Awards.  My projects have been exhibited internationally in venues like Ars Electronica (AT), the Design Museum (UK) , St. Etienne Design Biennale (FR), Salone del Mobile Milan (IT), NODE (D), Powerstation of Art (CH), the V&A and London Design Festival (UK). My research has been presented at academic conferences like ACM Siggraph, UIST and TEI.

MA (RCA) in Design Interactions and a BA in Industrial Design as well as a degree in economics. Studied Design at the Royal College of Art (UK), ECAL (Switzerland) and MIT (US).

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Royal College of Art – London, UK
MA in Design Interactions
Advisors: Prof. Anthony Dunne, Dr. James Auger
2012 – 2014

Massachusetts Institute of Technology – Cambridge, MA, USA
Visiting student
MIT Media Lab, Tangible Media Group
Advisor: Prof. Hiroshi Ishii

Libera Università di Bolzano – Bolzano-Bozen, IT
BA in Industrial Design
Advisors: Prof. Antonino Benincasa, Dott. Matteo Maria Moretti
2005 – 2009

ECAL/Ecole cantonale d’art de Lausanne – Lausanne, CH
Visiting student
Department of Media & Interaction Design

Bilgi University Istanbul – Istanbul, TR
Visiting student
Department of Visual Communication

Bayerische Akademie für Werbung und Marketing – Munich, GER
Degree: Communication manager (BAW)
Studies in business administration with a strong focus on marketing & communications
2001 – 2003



2016 FastCo Innovation by Design Awards Finalist – re:Form
2016 Ars Electronica Future Innovators Summit
2016 Finalist at 2016 Interaction Design Award – re:Form
2015 Core77 Awards Honoree, Core77 Community Choice Prize – re:Form
2015 IF Design Award – re:Form
2013 DAAD scholarship – Grant for artistic development
2011 :output 14 – Decadence of Type
2011 European Design Award – Writing LAB



Lodz Design Festival, New Old – Lodz, PL (10/2017)
Design Museum, New Old Exhibition – London, UK (1-2/2017)
Ars Electronica 2016, Radical Atoms Exhibition – Linz, AT (9/2016)
Design Gallery 1953 by Japan Design Committee, Crossing borders Exhibition – Tokyo, JP (5/2015)
9th International Design Biennial, Hypervital Exhibition – Staint-Etienne, FR (3-4/2015)
London Design Festival, Hockney Gallery – London, UK (10/2014)
Show RCA 2014, Gulbenkian Gallery – London, UK (6/2014)
TEI’14 Conference, Demo – Munich, GER (2/2014)
Work-in-progress Show, Gulbenkian Gallery – London, UK (2/2014)
DesignShanghai 2013, Powerstation of Art – Shanghai, CN (11/2013)
Color hunting by Dai Fujiwara, 21_21 Design Sight – Tokyo, JP (6/2013)
Work-in-progress Show, Gulbenkian Gallery – London, UK (1/2013)
NODE 10 – Forum for digital Arts, Frankfurter Kunstverein – Frankfurt am Main, GER (11/2010)
Long Night of the Sciences 2.0, Free University of Bolzano – Bolzano, IT (9/2010)
TalkingType, Pavillion des ehem. Versorgungsamtes – Karlsruhe, GER (8/2010)
ACM SIGGRAPH 2010, LA Convention Center – Los Angeles, USA (7/2010)
D21 Kunstraum, Art Zines Show – Leipzig, GER (5/2010)
Diplorama, Free University of Bolzano – Bolzano, IT (6/2009)
Salone Internazionale del Mobile, Fuori Salone, Chiostro San Simpliciano – Milan, IT (4/2009)
santralistanbul, Contemporary Art Center – Istanbul, TR (12/2008)
Leipziger Buchmesse, Messe Leipzig – Leipzig, GER (3/2008)
Gli Altri, Galleria Civica – Bolzano, IT (2/2008)
Salone Internazionale del Mobile, Fuori Salone, Spacio Corso Genova – Milan, IT (4/2007)
Entry 2006 «Designcity», Zeche Zollverein – Gelsenkirchen, GER (7/2006)



Artist talk, Middlesex University – London, UK (3/2017)
Spirit @ New Old, IxDA London x Design Museum  – London, UK (2/2017)
Design, Technology & Intimacy, Design Museum  – London, UK (2/2017)
Material futures symposium, Ravensbourne  – London, UK (2/2017)
Prototyping the future, IxA London – London, UK (10/2016)
Petcha Kutcha talk about my work, MIT Senseable City Lab – Boston, US (8/2013)