My work sits at that intersection: identifying the right opportunities, shaping new product ideas, and bringing them to life. I help Fortune 500 companies and startups look ahead and create what’s next, with a focus on concept design, product vision, and 0→1 invention.
I’m a designer and builder with deep expertise in translating user needs into prototypes, experimenting with emerging capabilities, and using design to uncover new sources of value. My sweet spot is early-stage discovery, 0→1 product development, and design-led invention.
My craft is user experience and interaction design. I’m a generalist who has worked across software and hardware, thinks in systems, and enjoys complex technical problem spaces. I also have a degree in economics and have led teams in highly cross-functional, PM-less environments.
I’ve had the opportunity to work with some of the world’s biggest brands, including Abbott, BMW, Ford, Google, Meta, Samsung, and IKEA.
Living and working in 10 different countries and learning four languages have shaped how I approach design: with curiosity, openness, and a willingness to learn, experiment, and fail.
My work has resulted in multiple UK and US patents in interaction design and has been recognized by Core77, the iF Design Award, Fast Company’s Innovation by Design Awards, and the CES Innovation Awards, among others. I hold an MA in Design Interactions from the Royal College of Art.
Outside of work, I recharge outdoors: surfing, kitesurfing, biking, hiking, and climbing.